A complete B2B Shop, designed and built
- Role
- Design and Development
- Client
- Otto Jörgensen (via cgrd GmbH)
- When
- Stack
- OXID eShop, PHP, Smarty, UI/UX Design

The task
Otto Jörgensen is a German wholesaler. The client wanted a shop makeover, with a focus on usability and performance. The existing solution was outdated and not user-friendly, with most purchases still done over the phone. The new solution should be fast, interactive, and easy to use.
How I worked
I designed and built the shop from scratch, using OXID eShop as the backend and PHP and Smarty for the frontend. I focused on usability and performance, with a clean and modern design.
The shop includes cgrd's signature features, such as customer management, order management, and product management, as well as a custom checkout process and a responsive design.
Outcome
The client was happy with the new shop, which improved the user experience and increased sales. The shop is now the main sales channel for the client, with most purchases done online.